We all love J. Crew.
And, man, is Jenna Lyons, killing the style game.
So why do I keep hearing the same thing over and over? J. Crew profits are slacking.
This is just my opinion, but I am going to look at the 250 J. Crew stores for an answer.
Browsing the website yesterday, I fell in love with the J. Crew Collection Lookbook. It is fantastic.
Take a look below.....
These looks perfectly define J. Crew.
But where is this look in the stores? On the employees??
The only store I have ever been visually stunned by is in Miami Beach on Lincoln Rd. It is such a beautiful store, I didn't know I was in a J. Crew. But the experience was dampened by employees who acted like typical retail clones and looked like every other Banana Republic sales person.
So is J. Crew having a problem translating its fabulous lookbooks and catalogs to the store level? Or are there too many stores which appeal to a broad spectrum of average customers?
I am dying to walk into one of the stores in Chicago and see these looks jump out before me. I'm tired of cardigans folded in half on wood tables and button-downs lined up on hangers with all the sleeves rolled up. There is a new way and it has to begin to trickle down to the stores soon.