Lowkey Freshness 1.0

We all love J. Crew.  

And, man, is Jenna Lyons, killing the style game.

So why do I keep hearing the same thing over and over?  J. Crew profits are slacking.

This is just my opinion, but I am going to look at the 250 J. Crew stores for an answer.

Browsing the website yesterday, I fell in love with the J. Crew Collection Lookbook.  It is fantastic.  

Take a look below.....

These looks perfectly define J. Crew.

But where is this look in the stores? On the employees??

The only store I have ever been visually stunned by is in Miami Beach on Lincoln Rd.  It is such a beautiful store, I didn't know I was in a J. Crew.  But the experience was dampened by employees who acted like typical retail clones and looked like every other Banana Republic sales person.  

So is J. Crew having a problem translating its fabulous lookbooks and catalogs to the store level?  Or are there too many stores which appeal to a broad spectrum of average customers?

I am dying to walk into one of the stores in Chicago and see these looks jump out before me.  I'm tired of  cardigans folded in half on wood tables and button-downs lined up on hangers with all the sleeves rolled up.  There is a new way and it has to begin to trickle down to the stores soon.